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T-Low Dental Clinic

Winning local search and delivering 10x ROAS in a 5km radius with 7 competing dental clinics.

T-Low Dental Clinic
10X
ROAS achieved in one of the most competitive dental areas in Malaysia
RM7–10
Cost per lead sustained across 600–700 monthly leads
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T-Low Dental Clinic operates a single 7-chair practice — in an area where visibility isn't optional. Within a 5km radius, there are 7 competing dental clinics, all targeting the same patients, the same keywords, and the same treatments.

In that environment, growth isn't about doing more. It's about being chosen.

The Local Battle

Before working with G6, T-Low was already investing in marketing. Campaigns were managed internally, with consistent monthly spend. Leads were coming in — but not the right ones.

"We were getting inquiries, but not the kind that turned into actual patients."

The issue wasn't effort — it was precision.

What was breaking down
High cost per lead — spending more, converting less
Low-quality inquiries — foreigners, spam, low-intent users
Weak conversion from inquiry to actual appointment
No clear visibility on what was actually working

And most critically: they were competing locally — but not winning locally.

The Shift

T-Low came to G6 through a referral from i-Sihat Dental Care. The goal was clear: improve lead quality, reduce cost, and dominate local search.

Rebuilding the Acquisition System

We expanded beyond Meta into a multi-channel acquisition strategy, with a strong focus on Google Ads. Because in a high-competition area, intent matters more than reach.

Intent
Google Ads
Capturing patients actively searching for dental treatment in the area
Demand
Meta Ads
Audience-refined campaigns focused on local, qualified demographics
Testing
A/B Optimization
Continuous creative and audience testing to drive CPL down

Then We Fixed Visibility

At the same time, we implemented a centralized tracking system using Lark. Every lead was tracked from first click to appointment to outcome.

Lead status updated once by customer service — everything else synced automatically
Full funnel visibility: click → inquiry → appointment → outcome
Budget decisions backed by real conversion data, not ad platform estimates
Customer service team freed from admin to focus on converting inquiries

"Before this, we were guessing. Now we know exactly what's working and where to scale."

The Results

Within the first year, T-Low achieved consistent results that put them ahead of every local competitor.

10X
Return on ad spend (ROAS) achieved and maintained
RM7–10
Cost per lead sustained at scale
600–700
Qualified leads generated every month
Top
Google placement within the most competitive 5km dental cluster in the area

Why It Worked

In competitive markets, visibility alone isn't enough. You need the right positioning, the right targeting, and the right system behind it.

Captured intent, not just traffic — Google Ads brought in patients who were already looking
Filtered for quality, not just volume — targeting refined to eliminate irrelevant leads
Decisions based on data, not assumptions — Lark tracking connected ads to outcomes

Closing

In a market where everyone is competing for attention, the advantage doesn't go to the loudest. It goes to the most precise.

"In one of the most competitive areas, G6 helped us stand out and consistently bring in the right patients."

Dr. Low Wei Heng
Dr. Low Wei Heng
Principal Dentist, T-Low Dental Clinic

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